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If you need to use a telephone number use a cell phone as it is harder for someone to find out personal information about the owner of cell phone numbers than your home telephone, especially if your home telephone number is listed.
 
Web marketing experts that don't tell you to write effective ad copy are bona fide quacks. Don't trust any so-called sure-fire Internet marketing strategy that tells you to forget ad copy and focus on bidding on the # 1 keyword listing on Overture, Kanoodle, etc. Strategic Internet marketing depends on crisp, active, benefit-laden, keyword-rich ad copy. Ad copy gives you a particular advantage when designing your Google AdWords, since the AdWords Internet marketing model depends on ... you guessed it ... words. Make that ad copy sing and your PPC campaigns will thank you. Valve, Core, Tool, Yellow, Jacket